Sift Start free trial

Read-only · set up in under an hour

Your ad revenue, sifted every morning.

Sift watches your Google Ad Manager overnight and hands you a plain-English brief by breakfast — the revenue that dipped, the ad unit that broke, and why. Not just an alert. The answer.

Read-only · connect GAM in under an hour · cancel anytime

A broken ad unit is a silent tax on your best month.

GAM won't tap you on the shoulder. It has no alerting — a misfiring unit, a dead demand partner, or a fill-rate drop can bleed for a week before you notice. On a food blog, that's a whole seasonal traffic spike, gone.

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It happens overnight

Revenue slips while you sleep or batch-cook content. Dashboards are pull, not push — a tab nobody opened is no monitoring at all.

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Alerts don't diagnose

"Revenue down 22%" is where the panic starts, not ends. You still have to dig through units and demand to find why.

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The tools ignore you

Enterprise ad-ops suites start at $200–500/mo and want a sales call. Built for networks, not the solo recipe blog doing real traffic.

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Manual checks eat mornings

The alternative is you, logging into GAM every morning, eyeballing numbers instead of writing the next post.

Runs the morning routine while you sleep

1

Connect — quietly, securely

Authorize a read-only GAM service account. No write access, ever. Two minutes, done once.

2

Sift watches overnight

Every metric — revenue, RPM, fill rate, match rate — compared to your own trailing baseline. Anomalies flagged by severity.

3

Your brief, by breakfast

One email. Three buckets — revenue, inventory, demand. Each flag carries the likely root cause, in plain English.

Sift in action

A brief you can read in 30 seconds

🌅 Your Sift brief — Tue, 6:58 AM1 thing needs you
Revenue down 26% vs. your Tuesday baseline.
Likely cause: your top leaderboard unit (above-recipe-card) served 0 impressions after 02:10 — an ad request error, not traffic. Traffic held. → Check the unit's tag / ad exchange status.
Fill rate −9% on programmatic.
One demand partner dropped out overnight; others compensating. Watch, no action yet.
Everything else healthy. RPM, viewability, direct-sold pacing all within range.

Sample brief. Real ones use your own GAM data and baselines.

Root cause, not just alerts

The thing every other tool skips. Sift tells you the likely why in one line.

Priced for a blog

From $29/mo. No sales call, no "contact us," no enterprise seat minimums.

Read-only & private

Read-only API access. Your data is used for your baselines, nothing else.

Live in under an hour

Sign up, authorize, point it at your network. First brief lands next morning.

What is one undetected leak worth?

A broken unit caught in 1 morning vs. 8 days. Slide your numbers.

Lost to one late catch
$597
If Sift caught it next morning
$522 saved
That's more than the plan — start free

Simple, self-serve pricing

One GAM network. 30-day free trial. Cancel in a click.

Starter

For a growing blog

$29/mo
  • ✓ Daily morning brief
  • ✓ Revenue + fill + RPM anomalies
  • ✓ Root-cause on revenue flags
  • ✓ Email delivery
Start free
Most popular

Pro

For a blog that lives on ad revenue

$49/mo
  • ✓ Everything in Starter
  • ✓ Root-cause on all buckets
  • ✓ Direct vs. programmatic view
  • ✓ Slack + email delivery
  • ✓ Intra-day critical alerts
Start free

Studio

Manage a few sites

$99/mo
  • ✓ Up to 5 GAM networks
  • ✓ Everything in Pro
  • ✓ One combined portfolio brief
Start free

Questions

Is my GAM access safe?

Yes — Sift only ever requests a read-only service account. It cannot change your setup. Data is used solely to build your baselines and brief.

I'm on AdSense, not full GAM.

Sift is built for Google Ad Manager networks. If you've graduated from AdSense to GAM, you're exactly who this is for.

How is this different from a dashboard?

Dashboards wait for you to open them. Sift pushes — it comes to your inbox only when something matters, and it tells you the likely cause.

How fast to set up?

Under an hour, usually 10 minutes. Sign up, authorize read-only access, pick your delivery time. First brief the next morning.